Jennifer Wood | Writer & Strategist
1114 South Arlington Avenue, Reno, Nevada — (248) 933-0671 — wood.jenniferk@gmail.com
Work
Intuit, Mountain View, CA — November 2016 - Present
Brand Storytelling & Experiences Strategist: January 2020 – Current
Partner closely across the business to understand the product roadmap, priorities, and most pressing customer problems -- and then connect the dots to bring the Intuit story to life both internally and externally. \
Execute customer research and develop insights and coach internal teams on how to bring their story to life in service of the overarching brand mission and vision.
Responsible for storytelling strategy and content development across Intuit Investor Day and Global QuickBooks Connect events, as well as product storytelling at All Hands, State of the Company, and more.
Senior Brand Manager: November 2018 – January 2020
Led bold, creative global brand campaigns inclusive of digital, TV, social, PR, and more. Developed and delivered integrated communications frameworks applied globally and collaborated with both business and agency partners to deliver on key metrics per region while driving quality and consistency. Managed a small team within Brand Marketing.
Senior/Principal Content Designer: November 2016 – November 2018
Lead content development and strategy for QuickBooks.com as well as the overarching QuickBooks brand. Partner closely with internal and external design, research, dev, and marketing leads to create branded experiences that deliver results. Responsible for shaping and implementing voice & tone system across entire QuickBooks ecosystem.
Organic, Inc., San Francisco, CA — Senior Copywriter: March 2016 – November 2016
Led copy efforts for a variety of Wells Fargo and American Family Insurance campaigns and digital experiences. Crafted, edited, and collaborated on new business pitches and internal branding and identity exploration.
Esurance, San Francisco, CA — Copywriter: June 2013 – March 2016
Created sponsorship campaigns and on-site activations, concepted and crafted messaging for both print and digital media, delicately crammed tons of information into 140 characters, and acted as a "friendly expert" over at the Esurance blog.
Sponsorships included Major League Baseball, Golden State Warriors, SXSW, US Open, and the SF 49ers.
Digitas, Detroit, MI — Copywriter: March 2011 – June 2013
Crafted web, direct, and mobile copy for OnStar and General Motors. Pitch work included eBay Motors, NCAA, Taco Bell, and Reebok.
Nominated for Cannes Young Lions competition in 2011 and 2012.
Education
Bachelor of Arts and Science, Oakland University, Rochester, MI
Cum Laude, Departmental Honors in Journalism
Recipient of 2010 Michigan Press Association College Contest for Column Writing
Technology
Microsoft Office, Adobe Photoshop and InDesign, Movable Type. Mac and PC compatible.